In 2005, Malcolm Gladwell wrote a fascinating book titled “Blink: The Power of Thinking Without Thinking.” In it — and broadly-speaking — Gladwell focuses on decision making and first impressions. Specifically, he reveals that the difference between making good decisions and bad ones has less to do with how much information we have and process than with our ability to focus on a few specific details.

In this article, I will show you how you can put this information to work for your apps so that you can, hopefully, see better returns for your time and effort. Continue reading “Sharpen Your Blink Test” →